Afeeefa Taranum 
Have you ever wondered what it takes to tap into the premium language audience base? How do brands thrive tapping into such a high-end consumer base? Attracting high-end clients doesn’t just happen. It has to be intentional. With the huge competition for this client base, businesses have to package themselves to become relentlessly noticeable. This particular … Read more
Native advertising generates 3x more leads, and 9x better engagement at efficient investments said by brands. This shift is a win-win for both consumers and marketers. Native advertising is designed for brands who are determined to explore newer markets, and are always adaptable with their advertising strategies. Every brand can’t penetrate into such markets except … Read more
Prime Minister Narendra Modi ordered for a nationwide lockdown for the next 21 days, starting from March 24, 2020. Way2News brings to you the highlights of Prime Minister’s address to the nation: No one must cross ‘Lakshman Rekha In his address, the Prime Minister urged the people of India to stay home and added that … Read more
In the pursuit of growth and establishing a strong brand presence, Indian brands must prioritize targeting premium language-speaking audiences. These audiences, often associated with higher disposable incomes and aspirational lifestyles, represent a lucrative market segment that can significantly impact a brand’s success. By strategically engaging with this segment and tailoring marketing strategies to their language … Read more
I stopped receiving gifts from my family and friends on my birthdays – not because they all are adults and don’t believe in the custom of exchanging presents to reaffirm ones affection towards each other, but simply because I have failed to oblige to reciprocate their gesture. In simpler words: they stopped giving me gifts … Read more
We’ve got some good news about news. We aren’t talking about the morning newspaper or the prime time report. That’s got old and that’s old news for us. We are talking about the latest news from across the world to your neighborhood. That’s much like travelling. A world tour, travelling to a new country. Languages … Read more
Remember when we used to have a limit on how many text messages we could send our friends? Most of us tech-savvy Hyderabadis then had a cheat code to send unlimited SMSs through the internet before the era of Whatsapp. That was Way2SMS. It was a portal where you could send your message from your … Read more
According to a recent survey by Way2News, India’s largest vernacular news app, 43% of respondents have received calls from phone marketers asking them to apply for a loan through an app for the past two years. 70% of people were aware that these apps attract high interest rates and still opted for them in times … Read more
According to a recent survey by Way2News, India’s largest vernacular news app, 65% of respondents believe electric two-wheeler models are expensive, 57% believe two-wheelers are unsafe, and added that safety concerns might negatively impact EV sales in India. Survey Participants on Way2News APP In Andhra Pradesh and Telangana, a survey was conducted last week among … Read more
All of us at Way2News are deeply grateful to all the frontline workers for the dedication and perseverance during the Covid-19 pandemic. While many of us are busy working at the office post lockdown relaxations, we all know that someone is putting their health at risk to keep the rest of us safe and healthy. … Read more