POV: When you buy gold, you are not ‘spending’ money

Marriage, or childbirth, Dhanteras or Akshya Tritiya—no matter the occasion—we dare not celebrate it without gold, the go-to investment. From brides donning gleaming jewels on their special day to families passing down cherished heirlooms, Indians have an unbreakable bond with gold. Each piece carries precious memories and a sense of belonging. Wear it, gift it, … Read more

Marketing in South India: 6 Tips You Wish You Knew Earlier

Sitting in your cozy office, sipping on your Frappuccino, and pondering whether to dip your marketing toes into South India, a tiny voice in your head screams,  “Don’t go South; it’s like marketing in the Twilight Zone.” There’s that fleeting moment of fear or perhaps just a twinge of disappointment, and then you snap back … Read more

Native Content + Premium Language Audience is Gold. How do Brands target and where?

Have you ever wondered what it takes to tap into the premium language audience base? How do brands thrive tapping into such a high-end consumer base? Attracting high-end clients doesn’t just happen. It has to be intentional. With the huge competition for this client base, businesses have to package themselves to become relentlessly noticeable. This particular … Read more

Why is it high time for advertisers to engage with a native-speaking audience?

Native advertising generates 3x more leads, and 9x better engagement at efficient investments said by brands. This shift is a win-win for both consumers and marketers. Native advertising is designed for brands who are determined to explore newer markets, and are always adaptable with their advertising strategies. Every brand can’t penetrate into such markets except … Read more

Why Indian brands should target Premium Language Speaking Audience

Language speaking audience

In the pursuit of growth and establishing a strong brand presence, Indian brands must prioritize targeting premium language-speaking audiences. These audiences, often associated with higher disposable incomes and aspirational lifestyles, represent a lucrative market segment that can significantly impact a brand’s success. By strategically engaging with this segment and tailoring marketing strategies to their language … Read more

How eCommerce turned a lazy me into a shopper!


I stopped receiving gifts from my family and friends on my birthdays – not because they all are adults and don’t believe in the custom of exchanging presents to reaffirm ones affection towards each other, but simply because I have failed to oblige to reciprocate their gesture. In simpler words: they stopped giving me gifts … Read more

Good News About News

Good News

We’ve got some good news about news. We aren’t talking about the morning newspaper or the prime time report. That’s got old and that’s old news for us. We are talking about the latest news from across the world to your neighborhood. That’s much like travelling. A world tour, travelling to a new country. Languages … Read more

A Pivot To Success


Remember when we used to have a limit on how many text messages we could send our friends? Most of us tech-savvy Hyderabadis then had a cheat code to send unlimited SMSs through the internet before the era of Whatsapp. That was Way2SMS. It was a portal where you could send your message from your … Read more

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