Native advertising generates 3x more leads, and 9x better engagement at efficient investments said by brands. This shift is a win-win for both consumers and marketers. Native advertising is designed for brands who are determined to explore newer markets, and are always adaptable with their advertising strategies. Every brand can’t penetrate into such markets except … Read more
In the pursuit of growth and establishing a strong brand presence, Indian brands must prioritize targeting premium language-speaking audiences. These audiences, often associated with higher disposable incomes and aspirational lifestyles, represent a lucrative market segment that can significantly impact a brand’s success. By strategically engaging with this segment and tailoring marketing strategies to their language … Read more
I stopped receiving gifts from my family and friends on my birthdays – not because they all are adults and don’t believe in the custom of exchanging presents to reaffirm ones affection towards each other, but simply because I have failed to oblige to reciprocate their gesture. In simpler words: they stopped giving me gifts … Read more
According to a recent survey by Way2News, India’s largest vernacular news app, 43% of respondents have received calls from phone marketers asking them to apply for a loan through an app for the past two years. 70% of people were aware that these apps attract high interest rates and still opted for them in times … Read more
Are you stuck indoors and worried about what the future holds for you? Concerned about your family and friends? Is the lockdown creating panic? Is the ongoing Coronavirus pandemic getting stressful. Firstly – Do not worry. During such a pandemic, it is easy to succumb to fear but according to experts there is still room … Read more
One of the oldest martial-art forms in India, Kalaripayattu of Kerala, is picking up pace in the city with many taking up this rigorous form of art. Having heard of several benefits of practicing Kalari, Hyderabad is seeing a momentous increase in students of various age groups practicing Kalaripayattu. Several workshops, training camps, and performances … Read more
‘Take a deep breath’ was the first thing that I heard today when I watched the blurred crowd and my mother’s back. I gazed at the sight of TV and my mother in front of it to wipe off the blur and saw my weighty and aching-knees mother twisting her body as per the instructions … Read more
Spreading your arms open and letting your Surf Excel-ed clothes get drenched in drops of water being pulled by gravitational force from the clouds, as you swirl around feeling the freshness on your face, your favourite song playing in the background of your mind with its tune in sync with the raindrops splattering on the … Read more
I’ve seen many Indians grin at the phrase ‘Tall, dark and handsome’, which is a popular connotation referring to a man as desired by women. But if you thought that dark here means the colour of the skin, you are an Indian man and you’re wrong. It turns out that the dark refers to dark-haired … Read more