We searched ‘South India Core’ on Pinterest…

… and casually scrolled through the platform half-expecting the usual stereotypes to rear the heads. But what we found was a delightful stroll through pins and boards that not only defied expectations but also liquefied South Indian stereotypes with a generous dose of aesthetics.   (The ‘ #_core’ signals a trending theme, with examples like #clowncore … Read more

Are You Building a Brand or Just Generating Leads?

building a brand

Throughout the corridors of boardrooms and strategy meetings, it’s a common sight that the incessant chatter revolves around lead generation, conversion rates, and the relentless pursuit of immediate Return on Investment (ROI). It is a belief etched in the minds of marketers and decision-makers, a myth that reverberates with each click of a mouse and … Read more

Why is it high time for advertisers to engage with a native-speaking audience?

Native advertising generates 3x more leads, and 9x better engagement at efficient investments said by brands. This shift is a win-win for both consumers and marketers. Native advertising is designed for brands who are determined to explore newer markets, and are always adaptable with their advertising strategies. Every brand can’t penetrate into such markets except … Read more

Why Indian brands should target Premium Language Speaking Audience

Language speaking audience

In the pursuit of growth and establishing a strong brand presence, Indian brands must prioritize targeting premium language-speaking audiences. These audiences, often associated with higher disposable incomes and aspirational lifestyles, represent a lucrative market segment that can significantly impact a brand’s success. By strategically engaging with this segment and tailoring marketing strategies to their language … Read more

How eCommerce turned a lazy me into a shopper!


I stopped receiving gifts from my family and friends on my birthdays – not because they all are adults and don’t believe in the custom of exchanging presents to reaffirm ones affection towards each other, but simply because I have failed to oblige to reciprocate their gesture. In simpler words: they stopped giving me gifts … Read more

Kalaripayattu turns a rage in Hyderabad and environs.


One of the oldest martial-art forms in India, Kalaripayattu of Kerala, is picking up pace in the city with many taking up this rigorous form of art. Having heard of several benefits of practicing Kalari, Hyderabad is seeing a momentous increase in students of various age groups practicing Kalaripayattu. Several workshops, training camps, and performances … Read more

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