Why is it high time for advertisers to engage with a native-speaking audience?

Native advertising generates 3x more leads, and 9x better engagement at efficient investments said by brands. This shift is a win-win for both consumers and marketers. Native advertising is designed for brands who are determined to explore newer markets, and are always adaptable with their advertising strategies. Every brand can’t penetrate into such markets except … Read more

Why Indian brands should target Premium Language Speaking Audience

Language speaking audience

In the pursuit of growth and establishing a strong brand presence, Indian brands must prioritize targeting premium language-speaking audiences. These audiences, often associated with higher disposable incomes and aspirational lifestyles, represent a lucrative market segment that can significantly impact a brand’s success. By strategically engaging with this segment and tailoring marketing strategies to their language … Read more

How eCommerce turned a lazy me into a shopper!


I stopped receiving gifts from my family and friends on my birthdays – not because they all are adults and don’t believe in the custom of exchanging presents to reaffirm ones affection towards each other, but simply because I have failed to oblige to reciprocate their gesture. In simpler words: they stopped giving me gifts … Read more

Kalaripayattu turns a rage in Hyderabad and environs.


One of the oldest martial-art forms in India, Kalaripayattu of Kerala, is picking up pace in the city with many taking up this rigorous form of art. Having heard of several benefits of practicing Kalari, Hyderabad is seeing a momentous increase in students of various age groups practicing Kalaripayattu. Several workshops, training camps, and performances … Read more

Rain Rain Go Away! For Real Please.


Spreading your arms open and letting your Surf Excel-ed clothes get drenched in drops of water being pulled by gravitational force from the clouds, as you swirl around feeling the freshness on your face, your favourite song playing in the background of your mind with its tune in sync with the raindrops splattering on the … Read more

Odds of being fair in India.

I’ve seen many Indians grin at the phrase ‘Tall, dark and handsome’, which is a popular connotation referring to a man as desired by women. But if you thought that dark here means the colour of the skin, you are an Indian man and you’re wrong. It turns out that the dark refers to dark-haired … Read more

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