Chandana Santhosh 
… and casually scrolled through the platform half-expecting the usual stereotypes to rear the heads. But what we found was a delightful stroll through pins and boards that not only defied expectations but also liquefied South Indian stereotypes with a generous dose of aesthetics. (The ‘ #_core’ signals a trending theme, with examples like #clowncore … Read more
Throughout the corridors of boardrooms and strategy meetings, it’s a common sight that the incessant chatter revolves around lead generation, conversion rates, and the relentless pursuit of immediate Return on Investment (ROI). It is a belief etched in the minds of marketers and decision-makers, a myth that reverberates with each click of a mouse and … Read more
A cup of chai/coffee and the morning newspaper were synonymous with the Indian start to the day. The joy of flipping through the crisp pages of a morning newspaper and feeling the ink on your fingertips created a sensory connection. Newspapers were the town criers, heralding the breaking news to readers. Over time, the mindset … Read more
Taglines, logos, and corporate jingles are like the flashy neon signs that make each brand a distinct house on the avenue of commerce. Even brand faces and colors get in on the act, giving brands their distinctive curb appeal. But there are businesses without names, a logo for recognition, or a face of identity. Where … Read more
You wake up in the morning, and the first thing you reach for is your partner’s hand, you think? Nope. It’s your smartphone. As your eyes flutter open, you instinctively reach for your phone. It’s your alarm clock, your news source, and your weather forecast all in one. Your phone is the very first thing … Read more
Marriage, or childbirth, Dhanteras or Akshya Tritiya—no matter the occasion—we dare not celebrate it without gold, the go-to investment. From brides donning gleaming jewels on their special day to families passing down cherished heirlooms, Indians have an unbreakable bond with gold. Each piece carries precious memories and a sense of belonging. Wear it, gift it, … Read more
Sitting in your cozy office, sipping on your Frappuccino, and pondering whether to dip your marketing toes into South India, a tiny voice in your head screams, “Don’t go South; it’s like marketing in the Twilight Zone.” There’s that fleeting moment of fear or perhaps just a twinge of disappointment, and then you snap back … Read more