POV: When you buy gold, you are not ‘spending’ money

Marriage, or childbirth, Dhanteras or Akshya Tritiya—no matter the occasion—we dare not celebrate it without gold, the go-to investment. From brides donning gleaming jewels on their special day to families passing down cherished heirlooms, Indians have an unbreakable bond with gold. Each piece carries precious memories and a sense of belonging. Wear it, gift it, … Read more

Marketing in South India: 6 Tips You Wish You Knew Earlier

Sitting in your cozy office, sipping on your Frappuccino, and pondering whether to dip your marketing toes into South India, a tiny voice in your head screams,  “Don’t go South; it’s like marketing in the Twilight Zone.” There’s that fleeting moment of fear or perhaps just a twinge of disappointment, and then you snap back … Read more

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