… and casually scrolled through the platform half-expecting the usual stereotypes to rear the heads. But what we found was a delightful stroll through pins and boards that not only defied expectations but also liquefied South Indian stereotypes with a generous dose of aesthetics. (The ‘ #_core’ signals a trending theme, with examples like #clowncore … Read more
Throughout the corridors of boardrooms and strategy meetings, it’s a common sight that the incessant chatter revolves around lead generation, conversion rates, and the relentless pursuit of immediate Return on Investment (ROI). It is a belief etched in the minds of marketers and decision-makers, a myth that reverberates with each click of a mouse and … Read more
A cup of chai/coffee and the morning newspaper were synonymous with the Indian start to the day. The joy of flipping through the crisp pages of a morning newspaper and feeling the ink on your fingertips created a sensory connection. Newspapers were the town criers, heralding the breaking news to readers. Over time, the mindset … Read more
Taglines, logos, and corporate jingles are like the flashy neon signs that make each brand a distinct house on the avenue of commerce. Even brand faces and colors get in on the act, giving brands their distinctive curb appeal. But there are businesses without names, a logo for recognition, or a face of identity. Where … Read more
Native advertising generates 3x more leads, and 9x better engagement at efficient investments said by brands. This shift is a win-win for both consumers and marketers. Native advertising is designed for brands who are determined to explore newer markets, and are always adaptable with their advertising strategies. Every brand can’t penetrate into such markets except … Read more
In the pursuit of growth and establishing a strong brand presence, Indian brands must prioritize targeting premium language-speaking audiences. These audiences, often associated with higher disposable incomes and aspirational lifestyles, represent a lucrative market segment that can significantly impact a brand’s success. By strategically engaging with this segment and tailoring marketing strategies to their language … Read more
I stopped receiving gifts from my family and friends on my birthdays – not because they all are adults and don’t believe in the custom of exchanging presents to reaffirm ones affection towards each other, but simply because I have failed to oblige to reciprocate their gesture. In simpler words: they stopped giving me gifts … Read more
According to a recent survey by Way2News, India’s largest vernacular news app, 43% of respondents have received calls from phone marketers asking them to apply for a loan through an app for the past two years. 70% of people were aware that these apps attract high interest rates and still opted for them in times … Read more
Are you stuck indoors and worried about what the future holds for you? Concerned about your family and friends? Is the lockdown creating panic? Is the ongoing Coronavirus pandemic getting stressful. Firstly – Do not worry. During such a pandemic, it is easy to succumb to fear but according to experts there is still room … Read more
One of the oldest martial-art forms in India, Kalaripayattu of Kerala, is picking up pace in the city with many taking up this rigorous form of art. Having heard of several benefits of practicing Kalari, Hyderabad is seeing a momentous increase in students of various age groups practicing Kalaripayattu. Several workshops, training camps, and performances … Read more